MyPad
Gaming Startup
What I worked on*:
Brand Identity, App Design, Growth Hacking, Acquisition, Social Media, Marketing, Organic Growth
*until February 2023
MyPad is a gaming app that rewards players’ in-game results with real products.
Built to attract the gaming audience and now with more than 30,000 users, it grew fast thanks to targeted branding and marketing strategies.
From collaborations with top streamers to high-profile partnerships such as DollyNoire and DSYRE, MyPad managed to establish itself and grow quickly.
MY ROLE
I worked as CMO, Web Designer, App Designer & Growth Hacker
BRANDING
I designed the logo and built a brand identity that reflects MyPad’s core values: energy, competition and community. The app’s look and feel is modern and youthful, with colours and design that resonate with a young, gaming-oriented audience. Every element of the visual identity was designed to stay consistent across the app, the website and social media.
APP DESIGN
I developed a complete, scalable design system to ensure visual and functional consistency across every part of the product. This made it easier to expand the project and quickly add new features, while keeping the user experience smooth, intuitive and consistent. Beyond the initial app design, I gathered the requirements for new features and integrations, working closely with the development team to make sure every release matched the product vision and users’ needs.
TEAM MANAGEMENT
I coordinated a team spread across different parts of the world, including designers in Buenos Aires and Turin, a 3D designer in Manchester, developers in Pakistan for new features and social media managers in Rome. The team worked in parallel across time zones and, thanks to collaboration tools such as Figma, Notion, Slack and Azure, I kept productivity and efficiency high. This flexible way of working let us adapt to the project’s needs.
MARKETING & GROWTH
My experience as a Growth Hacker allowed me to set up and optimise acquisition campaigns on Meta. I developed and tested different narratives and audiences, reaching a very competitive average cost per acquisition (CAC) of just €0.45 per download. Thanks to data analysis and continuous optimisation, I reached a steady 5–7% conversion rate, bringing in quality sign-ups that completed the activation step and ensuring solid community growth. On the organic side, I scouted talents to act as ambassadors, promoting app downloads through live streams on Twitch and YouTube channels.
Website & UX Design
The MyPad website was designed to reflect the app’s identity and offer an intuitive, engaging user experience. I took care of every aspect of the design, from content structure to graphics, making sure it was functional and appealing for both users and business partners.
The platform was conceived as an extension of the app, letting visitors explore its features, discover exclusive events and collaborations, and understand MyPad’s value in just a few clicks.
The 3D illustrations, in line with the app’s modern visual style, make navigation smooth and create a visual experience that captures visitors’ attention.
BRANDS & STREAMERS
I worked closely with brands and streamers all over Italy
Thanks to streamers we killed two birds with one stone: we positioned ourselves on streaming platforms such as Twitch and generated downloads at a very low cost.
Meanwhile, brands reached an extremely targeted and specific audience, which brought more and more users into the app, given the prizes on offer.
SOLD OUT tournaments
Thanks to strategic collaborations with gaming streamers, MyPad organised hundreds of tournaments, a large share of which sold out quickly. These exclusive events drove high participation and engagement, further strengthening the app’s presence in the community.
Thousands of matches every month
Every month thousands of matches are played in the app, with users working to improve their performance and unlock real prizes in the shop, provided by brands and released as LIMITED DROPS. This competitive system helped keep retention high and encouraged ongoing participation.
Download MyPad
