ThePriceWise
Change your financial perspective and accelerate towards success
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The Challenge
Create an effective landing page to attract new subscribers.
The client needed to develop a platform capable of presenting the trading academy in a clear and engaging way.
With a focus on subscriber generation, it was critical to build a site that not only captured attention, but also drove users to sign up.
The goal was to create a design that communicated professionalism and accessibility, positioning ThePriceWise as an ideal choice for those looking to expand their sources of income.
Before starting, an important focus was placed on how not to build a communication that resulted from “fuffaguru”, a decidedly important problem to consider before putting the strategy on the ground.
The Target
Develop an intuitive and engaging UI.
I designed a modern interface, with floating 3D illustrations done in Photoshop, which attract attention and keep the level of attention high.
Each visual element was designed to create a natural flow, encouraging users to explore, follow the flow and narrate.
Furthermore, I have integrated an autonomous case study management functionality, allowing the customer to update the contents quickly and easily, both in Italian and English.
The availability in dual languages amplifies the accessibility and attractiveness of the site.
The Result
A significant increase in conversion rate and new subscribers.
After the launch of the landing page, ThePriceWise recorded a conversion rate between 5% and 7%, a clear sign of success in attracting users interested in improving their financial situation.
Meta campaigns amplified visibility, leading to a notable increase in subscribers.
This success not only confirmed the effectiveness of the design, but also positioned the brand as a leader in the online trading industry.
The campaigns carried out via Meta had two main objectives, the first to generate traffic to the Landing, the second to collect contacts directly within the social network.
Design and communication focused on strong colors, new visual trends and that recalled the banking sector.
Design and communication focused on strong colors, new visual trends and that recalled the banking sector.
