Fanciot
Bringing Fanciot's artisanal excellence online with a modern design and a simple and intuitive shopping experience.
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The Challenge
Transforming Fanciot's artisanal quality into a modern and intuitive ecommerce experience.
Fanciot, a place with a refined and modern design, needed to bring the excellence of its artisan products such as coffee, biscuits and cakes online.
The owner also needed to manage the menu for customers of the physical location completely independently, and at the same time wanted the digital experience to reflect the quality and attention to detail of the physical location, offering a modern and easy interface to use.
The challenge was to balance the sophistication of the brand with a user experience that was fluid, simple and frictionless, facilitating online sales throughout Italy.
The Target
Design a website and ecommerce that combines modernity, quality craftsmanship and ease of use.
I focused on a design that highlighted the artisanal quality of Fanciot’s products, while maintaining a modern minimal aesthetic. The entire website is built in Elementor Pro.
I have integrated advanced features, such as quick payment without registration, to simplify the purchasing journey and reduce any type of friction. For payments I integrated Woocommerce+Stripe.
Furthermore, I implemented autonomous management of the site, so that the owner could easily update the products, both for the physical location and for e-commerce. This is done through the ACF & CPT UI plugins for custom fields and taxonomies.
To optimize logistics, I developed a script that separates the sale of fresh cakes from other products, ensuring an efficient shipping process.
The Result
An ecommerce that enhances quality and design, offering a fluid purchasing experience.
The result is an ecommerce that combines modern aesthetics and an impeccable user experience, in line with the refined design and quality of Fanciot’s products.
Navigation is simple and intuitive, with features that make purchasing quick and hassle-free.
Thanks to the management flexibility, the owner can easily update the catalog and focus on growing the brand by making his artisanal products accessible online nationwide.
A modern design that enhances production quality and digital innovation.
A modern design that enhances production quality and digital innovation.
